The Key Consumer Trends Driving Purchase Decisions in France

Attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty


As marketers look for new and innovative ways to connect with consumers in light of major changes to the purchasing journey, it’s never been more difficult, nor important for marketers to be equipped with the latest data to deliver the personalized experiences consumers in France expect today.


This infographic highlights the key trends driving purchase decisions for consumers in France, revealing online consumer expectations, the channels consumers want to connect on and the data they’re prepared to share in return for more personalized experiences. Download it to learn:

How two-thirds of consumers in France do not trust social media platforms with their data – significantly higher than global consumers
Preferred channels for receiving offers, content and rewards from brands
The top loyalty drivers
How consumers in Spain feel when the personalization they receive doesn’t reflect their wants and needs
Views on Google and other browsers curtailing third-party cookie tracking