A Customer-First Checklist for Marketers: Trust, Empathy & Relevance

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With a customer-first marketing approach, the focus is on individual consumers. Marketers implement engagement strategies based on trust and crafted with empathy, using data and technologies to ensure that every communication is meaningful and relevant.

This checklist provides a guide for marketers to ensure their campaigns and messages are aligned with a customer-first marketing approach. Questions to ask include:

  • Are we using transparent data practices & preference controls?
  • Can we recognize customers across channels & devices?
  • How fast or instant is our response to customer inquiries?
  • Are we offering personalized recommendations/offers based on real-time data?

Use this checklist to help maintain relationships in a disrupted world and serve your customers’ needs on an individual basis.

Cheat Sheets