6 Communication Guidelines for Engaging Customers in Times of Crisis

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6 Communication Guidelines for Engaging Customers in Times of Crisis

In times of crisis, like COVID-19, it’s often a panic situation across the board. That’s why it’s all the more important as digital marketers to keep a cool head and formulate a plan that will set your team up for success. These tips and guidelines will help you to:

Effectively and empathetically reach your customers in crisis times
Make sure your message counts
Avoid annoying customers and souring your brand reputation

Using the full spectrum of data-driven marketing technologies, you can keep the conversation going and engage consumers with relevant, helpful and impactful content.

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