The foundation of relationship marketing is to foster real connections between brands and their consumers. To successfully build these relationships, brands must be able to meet consumers where they are at, and–in today’s digital world– consumers are on their phones.
Mobile has graduated from a “nice-to-have” to a “need-to-have.” Brands looking to reach their audience in the moments that matter must prioritize mobile-first capabilities, rather than merely being mobile-responsive.
As businesses optimize their websites and apps for mobile, it will be important to understand consumer preferences on a more individualized basis. This guide is for any forward-thinking marketer looking to leverage mobile effectively in today’s digital world.
In this guide we:
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