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Relevant Customer Engagement – Right Here, Right Now

Marketing is a field that is constantly in flux. As marketers, we're expected to adapt to these changes at the turn of a dime - whether that be staying up to date with the newest trends, current events, or the shiniest new fads, and it's not easy to keep your marketing strategy at the center of it all.

With this eBook, you'll learn how real-time marketing (RTM) may be your key to giving customers the brand experience they seek. We'll summarize how RTM has evolved over the years to include a holistic view of the customer journey, key tips on the technologies you need to use it well, and why emphasizing relevancy over social media engagements is key to unlocking this strategy's full potential.