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Marketing Myth Buster: 8 Privacy Myths Exposed

Think customer privacy and data protection is only an issue for big tech giants? Think again. As data becomes more important to digital marketers, brands that prioritize their customers’ privacy will reduce business and legal risks, build trust, and even lift sales.

In this white paper, privacy expert Rosemary Smith will dispel some of the common marketing privacy myths to help marketers create relevant communications while ensuring data compliance.