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Data-Driven Marketing: 5 key steps to help build a more efficient customer data architecture

Almost every marketing organization has the goal of integrating its data, not least because marketers understand that communicating with a consistent message across all channels is the way forward. Yet integrating your marketing data is hard. There are existing IT environments to consider, different data models and hierarchies – the list goes on.

But once your data architecture is set on the right footing, you can run initiatives to audiences of all sizes – big or small, and add or subtract data across segments to stay current and relevant.

Take the first step towards getting your data architecture in order and download Selligent’s Data-Driven Marketing eBook today to learn:

  • How to build efficiency into your data model

  • How to prioritize data streams

  • Tips of using data intelligently to solve your marketing problems