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Zalando: Personalized Emails & Flexible Data Set-Up

Operating across 15 European markets with its e-commerce shops attracting over 200 million visits per month, Zalando is the leading fashion platform in Europe; and as a market leader, customer data provides the foundation for personalizing customer emails and ensuring relevant long-term engagement.

But making the relevant customer data available to its Direct Marketing teams had proved to be a challenge in the past.

Read this case study to find out how Selligent leveraged its flexible data architecture to provide Zalando’s Direct Marketing teams with with easy access to customer data and the ability to create highly personalized emails and select data for their daily campaigns independently.

Case studies