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Zalando: Driving Relevance Through Flexible Email Targeting

Zalando rules the e-commerce fashion roost in Europe. Its international e-commerce shops attract over 200 million visits per month, with over 70% originating from mobile devices in Q1 2017.

With a 100+ person team and complex campaigns executed across several countries, product categories and target groups, it comes as no surprise that Zalando’s marketing department had a number of specific requirements for its Marketing Platform of choice.

Working closely together, Zalando and Selligent developed and integrated a variety of solutions, including streamlined workflows and responsive design templates that enable the Direct Marketing managers to easily target content within their emails to specific users.

Download this case study to find out how Zalando minimized technical complexity whilst maximizing the efficiency of its people and campaigns. 

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