Vitacost, part of the Kroger family of companies, is a leading health and wellness eCommerce retailer. The company is committed to contributing to customers’ healthy lifestyles through its website, mobile app, marketing channels, and inspirational blog.
Vitacost.com is known for offering great value and savings on the healthy products customers want, including vitamins, nutritional supplements, beauty supplies, and organic grocery products.
Behind Vitacost’s major success over the years lies a contentrich marketing approach with email as a major channel. The marketing team at Vitacost wanted to improve their exclusive “Mystery Sale” email offerings, which directed customers to special landing pages to claim coupon codes they could use to shop on the Vitacost.com site. But this extra step came at the risk of losing customer attention, so Vitacost enlisted Marigold Engage to:
With Marigold Engage, we’re able to increase engagement and revenue per email, proving that relevancy and personalization work… We know that when we deliver surprising and delightful experiences to our customers in-email, customers will respond.
Danielle Van Acker
Email Marketing Manager, Vitacost
Working with Marigold Engage, Vitacost created a new high-impact and interactive “Mystery Sale” campaign that not only generated immediate returns on investment, but also ensured that every customer consistently enjoys a useful and relevant customer experience. Vitacost met their goal with this fourstep approach:
Marigold Engage delivered on all fronts, enabling Vitacost to capitalize on the power of kinetic email and personalization.
“Working with Marigold Engage has enabled our team to take our messaging to the next level. Our customers love getting and interacting with these ‘Mystery Sale’ emails – and the campaign has not only improved our metrics, but helped us retain customers because they’re getting messages that are most relevant to them,” said Danielle Van Acker, Email Marketing Manager at Vitacost.
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