Thumbnail image of the cover of a Selligent Case Study titled "Ville de Lyon: Improving Citizen Experience & Reducing Cost through Data & Digital Communications"

Ville de Lyon: Improving Citizen Experience & Reducing Cost through Data & Digital Communications

Lyon is the first major city in France to use marketing automation technology for public administration. To more efficiently connect with its citizens for public school registrations and communications, the city needed to eliminate paper and go digital. Lyon successfully used Selligent to evolve from an archaic, inefficient offline process, to an efficient online program that saved time, reduced costs, and improved citizen satisfaction.

Read how Selligent’s platform helped the city to:

  • Achieve a paperless adoption rate of 75% (in year one)
  • Increase the number of email addresses shared with by 93%
  • Collect information using personalized emails & forms, with data updated in real-time
Case studies