Founded in 1963, Vertbaudet is Europe’s leading retailer in the children’s and family products segment. With eight websites, more than 100 million visits, and 20 million products sold per year, Vertbaudet provides an exclusive offering that meets the needs of children ages 0-12, as well as young parents. Popular product categories include childcare, toys, decoration, furniture, children’s fashion, and maternity products.
In France, Vertbaudet operates more than 78 exclusive stores joined by locations throughout Germany, Spain, Portugal, Belgium, Switzerland, and the United Kingdom. The company serves 3.5 million customers per year in Europe and reports turnover to the tune of €325 million.
It’s a time-honored rule in marketing that it takes two purchases to turn a new client into a loyal client. With this in mind, French-based retailer Vertbaudet set out to create a customer journey specifically for new clients who had recently shopped with the company for the first time. The team wanted to sweeten the deal by offering attractive incentives (store coupons) without annoying customers through overcommunication. As the three strategic campaign milestones, Vertbaudet defined:
Working closely with Selligent Marketing Cloud, Vertbaudet designed a data-driven welcome journey consisting of several touchpoints, specifically aimed at customers within three months of their first purchase. Rolled out across email and SMS channels, standout features of the Welcome Campaign included:
Creating a data-driven welcome journey, sweetened by real-life cash rewards at the right time, delivered instant results for Vertbaudet.
The Welcome Campaign achieved an average conversion rate at a whopping: “Working with Selligent unlocked a major productivity gain. It also brought more autonomy for the marketing team with the centralized update of the footer and header content,” said Cédric Packowski, Responsable Intelligence Clients, Vertbaudet.
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