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Vacanceselect: Connecting the Tech Stack to Power Marketing Automation Forward

Travel and leisure industry leader, Vacanceselect Group, doubled (and tripled) direct income in key regions by centralizing customer data within Selligent Marketing Cloud.

A siloed, hyper-specialized martech stack makes it difficult to reach the right person at the right time with the right message. But when marketers have easy access to a single, central source of customer information, they can link up the customer data to tell a great story across channels. Download the case study to find out how Vacanceselect used Selligent's Universal Customer Profiles to level up the quality of their customer service and extend lifetime customer value.

Case studies