TAO: Leveraging strong mobile brand experiences to power excellent customer service

French retailer TAPE À L’OEIL (TAO) counts on Selligent Marketing Cloud to deliver brand experiences that exceed expectations and increase customer lifetime value. TAO meets the challenge of strengthening customer engagement with smart segmentation and personalization, and by developing their omnichannel reach so they can power their campaigns to success, time and time again.

Find out how TAO used the platform to leverage data from their custom mobile app to boost individualized customer experiences, no matter what channel customers are on. And, by connecting to in-house call centers and customer service departments, TAO customers are guaranteed to receive service-relevant updates when they need it, directly in-app.