Thumbnail image of the cover of a Selligent Case Study titled "T-Mobile: Raising the Bar for Customer Satisfaction with a Loyalty Campaign to Bring Moments of Happiness"

T-Mobile: Raising the Bar for Customer Satisfaction with a Loyalty Campaign to Bring Moments of Happiness

T-Mobile wanted to improve on its customer satisfaction rate and connect with all of its customers in the Netherlands, during a year of lockdowns and other challenges brought on by the global pandemic. So the company worked with its CRM and loyalty marketing agency, Merkle, to create a series of loyalty campaigns, including one for the Easter holiday season: a data-driven campaign centered around a digital easter egg hunt created on the T-Mobile website, designed to spread happiness.

Read how T-Mobile and Merkle developed a fun and memorable campaign that successfully:

  • Reached all 1.8 million T-Mobile customers in the Netherlands in a simple way, with personalized gifts and a seamless Easter egg hunt on the T-Mobile website
  • Increased customer engagement and satisfaction, while reducing churn
  • Gained customer insights, while increasing identified website traffic and customer value
Case studies