Thumbnail of a document titled "Case Study: Build.com: Battling abandoned shopping carts with dynamic customer journeys" featuring an image of a mid-century modern inspired home office on the cover.

Selligent CX Success Story: Build.com

Battling abandoned shopping carts with dynamic customer journeys

Build.com, a leading online home improvement retailer, relies on Selligent to optimize customer journeys in real-time and deliver personalization at scale. Read how the team at Build.com partnered with Selligent to address the ongoing issue of shopping cart abandonment across their website and seven sub-brands. By simply focusing their goal on reducing abandonment, the brand succeeded in:

  • Increasing average order values (AOV) by as much as 28 percent
  • Increasing the percentage of carts to orders (CTOs) by 12.6 percent
Case studies