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Selligent CX Success Story: Build.com

Battling abandoned shopping carts with dynamic customer journeys

Build.com, a leading online home improvement retailer, relies on Selligent to optimize customer journeys in real-time and deliver personalization at scale. Read how the team at Build.com partnered with Selligent to address the ongoing issue of shopping cart abandonment across their website and seven sub-brands. By simply focusing their goal on reducing abandonment, the brand succeeded in increasing average order values (AOV) by as much as 28 percent and increased the percentage of carts to orders (CTOs) by 12.6 percent.

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