PREZI: Personalized Onboarding at Scale

Personalization at scale can be a challenge, especially if you’re targeting over 75 million users with different goals and expectations of your product. The very first emails you send to a new subscriber can make or break the relationship with your brand. For Prezi, a cloud-based presentation platform, personalization became key to increasing customer success and retention – and ultimately, more profit from higher renewals. Learn how – through user research, data analysis, and email marketing automation – Prezi created an onboarding communication flow that drives better product adoption and higher conversions to subscription.

Case studies