Thumbnail image of a Selligent Case Study titled “Praxis: Dutch Home Improvement Store Hits the Nail on the Head with Personalized Content Journeys”

Praxis: Dutch Home Improvement Store Hits the Nail on the Head with Personalized Content Journeys

Praxis, one of the largest home improvement store chains in the Netherlands, wanted to get more personal with its customers and send relevant, personalized communications based on individual interests. To make it happen, the company needed to change its engagement strategy, to segment customers instead of sending generic communications.

Praxis enlisted Selligent Marketing Cloud and worked with partner agency Merkle Netherlands to create a two-pronged approach to solve this challenge. Read how they:

  • Connected customer data and website behavior captured by Selligent as the foundation for a segmented approach
  • Created automated journeys for customers
  • Surprised customers with personalized product recommendations and ideas for DIY projects
  • Dramatically boosted open, click and CTO rates as a result
Case studies