Thumbnail image of the cover of a Selligent Case Study titled "Palm Beach Tan: A unified and streamlined UX allows for time-saving journey mapping and campaign creation"

Palm Beach Tan: A unified and streamlined UX allows for time-saving journey mapping and campaign creation

Palm Beach Tan (PBT), America’s largest indoor tanning provider, needed a more robust email service provider (ESP) that could support not only their automated email marketing program, but also an array of technical integrations. Working with agency Archer Malmo, PBT sought a new partner to provide a seamless user experience, excellent support, and a solid deliverability record. Selligent Marketing Cloud was chosen to improve customer journeys and restructure the brand’s data.

Read how the company’s collaboration with Selligent and Archer Malmo led to impressive results, including:

  • 80% decrease in unsubscribe rates
  • 65% increase in average spend among engaged users
  • Faster, more responsive customer support for PBT
Case studies