Red velvet theater seats viewed from behind in a dramatically lit movie theater.

ODEON: Driving excitement with blockbuster releases

ODEON leveraged customer excitement around their special collaboration with the Disney Junior Channel and the "Star Wars: Rogue One" film release with interactive emails and a robust communication flow.

In this Case Study, we'll show you how ODEON's wildly successful campaigns managed to book theaters to capacity, increase email open rates over 60 percent, and drive meaningful customer engagement. Download the Case Study now to find out more.

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