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ODEON: Cinema group drives ticket sales and engagement with personalized email campaign

ODEON stands out from the competition by using Selligent Marketing Cloud to recognize individual customers and their individual tastes in movies - and sending out personalized messaging accordingly.

Find out how ODEON maintains click-to-open (CTO) rates of up to 10 percent on average and increased revenue up to 300 percent for two of the year's biggest box office films... all in a single marketing automation platform.

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