Nubico increases its conversion rate by 150% with an efficient omnichannel strategy

Nubico increases its conversion rate by 150% with an efficient omnichannel strategy

Nubico, the leading digital reading subscription platform in Spain, needed to attract more readers; particularly those who had never subscribed before. The challenge was to appeal to readers who use various platforms, while reaching inactive users who did not open their emails. In addition, the company lacked the email contact information for thousands of its users even though they had the application downloaded on their devices (tablet, smartphone or eReader). 

Find out how Nubico launched its omnichannel strategy with Selligent Marketing Cloud to improve engagement and the user experience, obtaining the following increases in their results:

  • 55% in the Open Rate
  • 60% in the Click-Through Rate
  • 150% in the Conversion Rate

 

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