Thumbnail of a document titled "Case Study - Missouri Star Quilt Co.: A leading quilting supply company uses targeted abandoned cart emails to recapture sales". The cover features a close up of a colorful quilt featuring squares with paisley, polka dot, and flower prints.

Missouri Star Quilt Co.: A leading quilting supply company uses targeted abandoned cart emails to recapture sales

In just over a decade, Missouri Star Quilt Co. went from a small family business to a thriving e-commerce brand with 12 locations and the largest quilting channel on YouTube with half a million subscribers. Missouri Star Quilt Co. customers today are highly engaged and will loyally follow the brand's exclusive daily deal emails, meaning expectations and pressure often run high for the marketing team.

Find out how the team partnered with Selligent Marketing Cloud to capture customer attention with tailored, relevant customer experiences and reduce abandoned cart rates.

Case studies