Thumbnail image of the cover of a Selligent Case Study titled "Millésima: Specialty wine retailer uncorks personalized engagement to boost repeat orders"

Millésima: Specialty wine retailer uncorks personalized engagement to boost repeat orders

Specialty retailer Millésima is the leading direct-to-consumer brand for French and foreign wines. The company set a goal of increasing second-purchase conversion for new customers, and wanted to entice them to increase their order frequency and average cart value within the first 12 months.
 
Read this inspiring story to learn how Millésima worked with data-driven campaign specialist agency Avanci, using Selligent Marketing Cloud's journey automation, personalized content capabilities, and omnichannel delivery to successfully:
  • Create a set of unique customer personas – each with different character traits, purchase behaviors, & tastes in wines
  • Develop & execute targeted email campaigns to reach each of these personas, leading to a 17% increase in second-purchase conversion
  • Drive a new second-purchase value of €5,000 right after the campaign launched, one of the brand’s highest values on record

 

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