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Mercialys: A real estate company achieves massive ROI with automated emails, geolocation, and account insights

A leading real estate company specializing in commercial shopping centers, Mercialys was growing and needed a marketing automation platform that could grow with it. Recognizing that their existing siloed marketing data architecture wasn't working for them any longer, Mercialys turned to Selligent Marketing Cloud for an all-in-one solution to integrate customer data and more meaningfully enhance experiences for customers. Since then, their new automation process has freed upwards of 640 hours of marketing productivity per year and realized major campaign wins.

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