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Massaboutique: Supercharging Lead Generation with Robust Customer Profiles

Luxury fashion retailer Massaboutique realized that the upcoming holiday shopping season provided an excellent opportunity to gather customer data and drive more targeted strategic customer experiences.

Powered by the Selligent Engagement Sphere platform, Massaboutique experimented with a few strategically segmented, omnichannel Black Friday campaigns that resulted in an increase of holiday revenue by 105 percent. Download this case study to find out how Massaboutique doubled their results while maximizing campaign efficiency by leveraging personalized communication with customer insights.

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