Massaboutique: Supercharging Lead Generation with Robust Customer Profiles

Thumbnail of a document titled "Massaboutique Case Study - Luxury Retailer Massaboutique Realized a 105% revenue increase with a segemented, omnichannel Black Friday Campaign, powered by Selligent. The image features a woman with her hair pulled back in a high ponytail, facing the left, wearing a black blazer, trendy sunglasses, red lipstick, and a gold bangle. She is lit in purple in front of a purple background touching her glasses and looking down.

Massaboutique: Supercharging Lead Generation with Robust Customer Profiles

Luxury fashion retailer Massaboutique realized that the upcoming holiday shopping season provided an excellent opportunity to gather customer data and drive more targeted strategic customer experiences.

Powered by the Selligent Engagement Sphere platform, Massaboutique experimented with a few strategically segmented, omnichannel Black Friday campaigns that resulted in an increase of holiday revenue by 105 percent. Download this case study to find out how Massaboutique doubled their results while maximizing campaign efficiency by leveraging personalized communication with customer insights.

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