Thumbnail image of the cover of a Selligent Case Study titled "La MAE: Leading insurance brand turns abandoned shopping baskets into massive engagement boost"

La MAE: Leading insurance brand turns abandoned shopping baskets into massive engagement boost

La MAE, France’s leading school insurance provider, needed to understand why customers were abandoning their online shopping carts – and respond in a targeted manner, to boost customer engagement.

Working with Selligent, La MAE upgraded its abandoned cart process with data-driven, personalized abandoned cart emails, offering customers a new level of relevance. With Selligent at the center, the company was able to centralize all website behavior data and share qualified leads with contract centers for targeted follow-up to further boost sales.

Read how La MAE’s new data-driven abandoned cart email strategy more than doubled the rate for standard commercial emails – and unlocked new cross-organization synergies.

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