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La MAE: A major insurance brand goes from manual to cross-channel

La MAE is France’s leading school insurance provider and known for playing an enormous role in the lives of many families. Despite their wide influence, La MAE's marketing team relied on outdated internal member relationship management systems, with some teams going as far as to work manually via shared excel files.

"We wanted to show our members that to us, they are not just a number in a system. With all our member data centralized in Selligent Marketing Cloud, we can demonstrate that we remember important details about them in every communication - whether via direct mail, email, SMS, web banners, or even through our call center." - La MAE

Read our case study to find out how the premier insurance company centralized their communications, leveraging preferred channels, as well as marketing automation and personalization to encourage repeat memberships at scale.

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