KPN: Adding customer value with a year-end gift campaign

Telecom company KPN is a company that's been rewarding it's most loyal customers with a year-end discount for years. But after migrating to Selligent Marketing Cloud, KPN realized that they could aim higher. By leveraging Selligent's powerful marketing automation technology, KPN's year-end campaign now reaches millions of customers across 8 different channels, increases customer awareness, and the average number of customer engagements. Is it time to incorporate a year-end campaign into your QR strategy?