Thumbnail image of the cover of a Selligent Case Study titled "JBC: Major Belgian Retailer Reaps Benefits from AI-powered Marketing & Automated Lifecycle Campaigns"

JBC: Major Belgian Retailer Reaps Benefits from AI-powered Marketing & Automated Lifecycle Campaigns

JBC, one of the biggest fashion retailers in western Europe, needed a new digital marketing platform to help them extract insights from vast amounts of customer data – and translate those findings into actionable marketing strategies. Working with Dignify, a leading digital agency specializing in marketing technology, JBC used Selligent’s marketer-friendly, AI-powered platform to accomplish these goals.

Read how this retail leader set up and launched a highly personalized, automated email trigger campaign in Selligent to:

  • Automatically predict & influence a customer’s expected next purchase
  • Populate emails with personalized, AI-powered product suggestions
  • Set up automated, predictive lifecycles for JBC’s most loyal customers
  • Boost email open rates by over 38% & click-to-open rates 21+%
  • Send 30% fewer emails & generate 79% more absolute clicks
Case studies