ING #Ready4France: Generating buzz with record engagement

ING Belgium, part of a multinational banking and financial services corporation, acquired 4,700,000 contacts at a cost of €0.06 and broke engagement records on Twitter with its #Ready4France campaign. As a sponsor of the Belgian “Red Devils” football team, ING used Selligent to power a fully integrated marketing campaign playing up the rivalry between Belgium and France.

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