Thumbnail image of the cover of a Selligent Case Study titled "Hunkemöller: Europe’s leading lingerie retailer puts the spark back into its loyalty program"

Hunkemöller: Europe’s leading lingerie retailer puts the spark back into its loyalty program

Hunkemöller, Europe’s leading and fastest-growing lingerie brand, faced a challenge with its active customer loyalty program. Store credit redemption was low, member purchase frequency was declining, and traditional campaigns and initiatives were losing their appeal, with lower email open and conversion rates.

Using Selligent’s dynamic email and AI capabilities, Hunkemöller created a successful data-driven initiative to entice loyalty members into renewed spending, reigniting their interest by recommending relevant products, while reminding them of their unspent store credit. The loyalty marketing campaign boosted email open and clickthrough rates, driving conversion & revenue.

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