HEMA: Dutch variety retailer activates offline customers with data-driven online acquisition campaign

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Thumbnail image of the cover of a Selligent Case Study titled "HEMA: Dutch variety retailer activates offline customers with data-driven online acquisition campaign"

HEMA: Dutch variety retailer activates offline customers with data-driven online acquisition campaign

HEMA is a Dutch variety retailer and one of the best-known brands in the Netherlands, with over 800 stores worldwide. The company also operates an e-commerce shop with home delivery and click-and-collect options. A deep-dive analysis revealed that most HEMA customers shop in store – a challenge for the retailer, because multi-channel customers tend to be more satisfied, with higher overall customer spending value.
 
Read how HEMA worked with Selligent and creative agency Yourzine to create a successful online acquisition campaign that enabled the company to:
 
  • Increase consumer awareness of online shopping and in-store pickup
  • Increase online orders by 23%
  • Develop multichannel customer profiles
  • Collect data on consumer preferences to deliver greater personalization
  • Improve engagement, orders and revenue through extensive testing and optimization
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