Hearst UK: A publishing giant quintuples new readers with tailored subscription offers

Cover features the text: Hearst UK: A publishing giant quintuples new readers with tailored subscription offers, over a close-up of opened, multicolor magazines.

Hearst UK: A publishing giant quintuples new readers with tailored subscription offers

When Hearst UK decided to initiate a new summer sale campaign to win new readers, they turned to Selligent Marketing Cloud to get the job done. By building a carefully segmented and personalized communication flow, Hearst UK's summer campaign quickly outperformed all previous initiatives and exceeded targeted results. Find out how.

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