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Footsmart: Specialty retailer leverages Selligent’s email platform to drive new transactional revenue

FootSmart used Selligent Marketing Cloud to serve customers with some of their most important messaging, including transactional, operational, and service-based messages. In order to drive the maximum value from its transactional email program, FootSmart leveraged Selligent Marketing Cloud's platform to tightly integrate their customer database, web analytics and other business systems... and reached conversion rates as high as 2.5 percent.

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