Thumbnail image of the cover of a Selligent Case Study titled "EMESA: Dutch travel auction platform boosts customer value and loyalty with VIP retention campaign"

Emesa: Dutch travel auction platform boosts customer value and loyalty with VIP retention campaign

Emesa, the Dutch market e-commerce leader in the products, travel, and leisure sector, found its active users were being solicited aggressively by competitors. The company’s CRM team needed to find ways to better engage – and retain – its most valuable customers. Working with Selligent Marketing Cloud, Emesa created a tremendously successful retention campaign aimed at VIP customers. Read this enlightening success story to learn how Emesa:

  • Used a data-mart analysis in Selligent to unveil key business insights about its top customers
  • Adopted a data-driven approach with Selligent to establish a process to track customer value KPIs
  • Segmented VIP customers for a loyalty campaign that boosted customer value
  • Used gamification elements for a loyalty prize promotion campaign that grew margins by 250%
Case studies