Thumbnail image of the cover of a Selligent Case Study titled "Dennis: Leading UK media company boosts customer engagement & drives subscriptions with automated, personalized lifecycle email campaign"

Dennis: Leading UK media company boosts customer engagement & drives subscriptions with automated, personalized lifecycle email campaign

Dennis Publishing, one of the leading content providers in the UK, was facing a huge increase in revenue targets for subscription marketing. To boost engagement and drive subscriptions, the publisher developed and deployed an email campaign using Selligent Marketing Cloud that proved to be one of the most successful in the company’s history.

In this inspiring story, you’ll read how Dennis:

  • Easily created, managed, and delivered a multi-stream email campaign focused on targeting, segmenting, and automating
  • Saw a 614% year-over-year increase (you read that right!) on subscriptions from email targeting
  • Increased open rates by 27%
  • Transformed the way the entire subscriptions marketing department uses email, data capture, and content curation
Case studies