Thumbnail image of the cover of a Selligent Case Study titled "Corwin: Leading education publisher unleashes the power of data & drives success with Selligent’s marketing automation platform"

Corwin: Leading education publisher unleashes the power of data & drives success with Selligent’s marketing automation platform

Corwin is a global publishing company and award-winning provider of professional learning resources for pre-K-12 educators. As the company explored new ways to support its educational partners through online courses and in-person consulting, Corwin discovered that services are a much longer selling cycle, requiring a better understanding of customer behavior and needs, more compelling content, and stronger nurturing. This demanded a level of personalization and customer data integration that could only be achieved through marketing automation.

By adopting an integrated, data-driven approach with Selligent Marketing Cloud, Corwin now has actionable insights that have transformed their marketing. Read how Corwin is now able to:

  • Deliver personalized content to effectively nurture customers along their journey
  • Generate higher-quality leads & convert faster
  • See greater campaign effectiveness, including 32% increase in email open rates
  • Quickly track conversions and report on ROI with Selligent’s advanced analytics
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