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Coolblue: A Dynamic, Post-purchase Campaign

With exponential growth comes a cost: e-commerce powerhouse Coolblue is one of the fastest growing companies in the Dutch retail sector, but while the brand was succeeding in terms of revenue, product returns were also rising, along with an increased number of requests for customer service attention for their products. After gathering customer feedback on the issue, Coolblue realized it had a unique opportunity to tackle the problem headfirst.

Download this case study to find out how Coolblue successfully decreased return rates by as much as 30 percent using a customized, post-purchase "product tips" campaign, powered by Selligent's best in class marketing automation tools.

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