Thumbnail image of the cover of a Selligent Case Study titled "Cineplex: How a Cinema Leader Used Digital Communications to Stay Connected with Customers While Theaters Were Locked Down"

Cineplex: How a Cinema Leader Used Digital Communications to Stay Connected with Customers While Theaters Were Locked Down

Cineplex, Germany's largest cinema provider and one of the largest in Europe, was forced to fully shut down all of its movie theatres in 2020 as a result of the pandemic. What’s a cinema chain to do when its primary business is closed? How do you stay connected with customers, keep them engaged, and generate income in a situation like this? These were significant challenges facing Cineplex.

Download this inspiring story to read how the cinema leader worked with Selligent Marketing Cloud to successfully:

  • Used email campaigns & website personalization to generate consumer interest & excitement about a new at-home cinema streaming experience
  • Keep customers engaged & informed during pandemic lockdown with email newsletters, surveys, contests & more
  • Boost open rates to 35% & clickthrough rates to 14% for new email campaigns during the pandemic
Case studies