Cassa di Risparmio di Volterra: Italian credit institute takes customer-first approach with data-driven CRM campaign

Cassa di Risparmio di Volterra (CRV) realized that more value – and more personalized services – could be leveraged from customer data it collected through Selligent. Assuming a customer-first approach, CRV created a successful, data-driven CRM email campaign with partner agency e-one, using the Selligent platform as the customer data backbone.

Download this story to read how the renowned credit institute achieved significant increases in email opens, click-to-open rates, and higher revenue from promoted products, utilizing Selligent’s capabilities for website behavior tracking, consumer profiling, dynamic content, and automated journeys.