Camper: Individually Personalized Campaigns Drive Record Conversions

Founded in 1975, Camper is a contemporary footwear brand from the island of Mallorca, Spain. After over 40 years in the footwear industry, Camper is still a family business. Now in its fourth generation, the company still designs all its shoes in Inca, in the rural heart of Mallorca.


Every year, Camper uses the winter sales season as an opportunity to offer customers attractive deals and liquidate inventory through the email channel. Read this case study to find out how they reached the following business goals with a personalized email communications strategy:

Increase KPIs such as open rates and click rates
Add personalization to increase engagement
Demonstrate the benefits of behavior-based targeting