Thumbnail image of the cover of a Selligent Case Study titled "Brico: Home supplies store increases engagement with personalized, consumer-first communications across the lifecycle"

Brico: Home supplies store increases engagement with personalized, consumer-first communications across the lifecycle

Brico, a major hardware/home improvement retail store chain in Belgium, wanted to build stronger customer relationships across the lifecycle, through personalized engagement. But the company was missing key data from in-store customers, was lacking an understanding of customer needs, and had to prevent churn from over-communication.

Using Selligent as its data foundation, Brico was able to assume a long-term customer perspective and create a virtual cycle of personalized engagement and continuous learning about each customer’s needs. Read how the company boosted in-store registrations by 400%, completed 98% of missing customer profile information, and reduced opt outs by 40%, in this insightful case study.

Case studies