Thumbnail image of a Selligent Case Study titled “Botanic: Major French Garden Center Blossoms Loyalty with Post-Pandemic Campaign”

Botanic: Major French Garden Center Blossoms Loyalty with Post-Pandemic Campaign

Following the pandemic health crisis, leading French garden center Botanic wanted to be more benevolent and focused, nurturing customer loyalty with an approach more relational than transactional. To meet customer expectations, the brand wanted to enhance its communications with more control, enhanced personalization, and a new brand experience to stand out from the competition.

Read how Botanic worked with Selligent and data marketing company AI & DATA to test a new approach with a loyalty campaign for Mother’s Day and Father’s Day, including:

  • A new customer-centric approach that prioritized personal data and preferences
  • A customer survey allowing customers to opt in or out of special Mother's and Father's Day emails
  • Personalized gift vouchers and AI-generated offers
Case studies