Library

Resources &
Thought Leadership

Become a better relationship marketer with the best practices, strategies, and case studies captured in our resource library.

Categories

Case Studies

 Thumbnail of a document entitled "Opel NL Case Study: Automobile manufacturer boosts digital conversions with a data-driven marketing campaign". The image features a sleek, black automobile with a prominent Opel logo partially emerged from a shadowy, dark background.

 Automobile manufacturer boosts digital conversions with a data-driven marketing campaign

 Thumbnail of a document entitled: "ABA English: Boosting average order values with push notifications". A man with brown hair and beard looks intently at his mobile phone.

 ABA English: Boosting average order values with push notifications

 Cover features the text: Hearst UK: A publishing giant quintuples new readers with tailored subscription offers, over a close-up of opened, multicolor magazines.

 Hearst UK: A publishing giant quintuples new readers with tailored subscription offers

White Papers

 M CUBED: The Modern Marketing Model

 M CUBED: The Modern Marketing Model

 Thumbnail of a document titled "How to Unlock Hidden Potential and Market to Superstars". The image features a millennial-looking young woman with brown hair in a loose bun, sunglasses, red lipstick, a white loose tank top with "This is how we do it" written on it. She appears to be shouting in excitement with her hand on her head.

 How to Unlock Hidden Potential and Market to Superstars

 Thumbnail of a document titled "The CMO Club Solution Guide: Consumer-First Martech". The image prominently features a dreamy, blue abstract scene of a library hallway filled with digital connections and circuit boards.

 The CMO Club Solution Guide: Consumer-First Martech

eBooks & Guides

 

 The 2019 Mobile Marketing Guide

Trend Reports

 Thumbnail of a document titled The "7 Biggest Digital Marketing Trends To Watch in 2019", and features an image of a white, bearded man, sipping from a shot glass and reading from a computer. He is in a dark room, and his face and glasses are lit from the light of the computer screen.

 The 7 Biggest Digital Marketing Trends To Watch in 2019

 Thumbnail of a document titled "The Future of Shopping: 2018 Segment Trend Report" featuring a Caucasian woman with long red hair and red shirt touching her sunglasses. She is carrying colorful shopping bags over her shoulder.

 The Future of Shopping: 2018 Retail Segment Trend Report

 Image featuring a green band in the middle with the words "5 Digital Marketing Lessons from the Trave Industry". The image also features the torso of a Caucasian woman in a blue bikini floating in a donut-inspired inflatable float in a large pool. There are other colorful pool floats in the image.

 5 Digital Marketing Lessons From the Travel Industry

Analyst Reports

Product

 API Explorer: Real time integration capability

 API Explorer: Real time integration capability

 Live Content: Context that Drives Engagement

 Live Content: Context that Drives Engagement

 

 Connectors: Fast-track 3rd party integrations

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Cheat Sheets

Webinars

 How AI can bring true consumer personalization to your marketing

 How AI can bring true consumer personalization to your marketing

 

 Customer Experiences We Love

 

 AI & Marketing: Meet Your Consumers' Expectations

Videos

 

 People Behind The Product

 

 One minute to Understand Mobile First Strategy

 

 One minute to understand Smart Audiences