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BMW of North America, LLC: Maximizing event registration with smart segmentation

With nationwide live driving events coming up on the calendar, BMW of North America, LLC partnered with Selligent Marketing Cloud to identify and zero in on cultivating attendees of varying propensity levels. With smart segmentation and strategically planned marketing campaigns, see how the marketing team at BMW of North America, LLC. nearly doubled attendance rates and drastically increased sales surrounding their live event.

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