Thumbnail image of the cover of a Selligent Case Study titled "AutoTrader: Leveraging FIFA World Cup enthusiasm to boost car sales"

AutoTrader: Leveraging FIFA World Cup enthusiasm to boost car sales

AutoTrader, the UK and Ireland’s largest digital automotive marketplace, recognized an opportunity to leverage football World Cup fever to win new customers and raise brand recognition across the country. Working with Selligent, the company created a disruptive, data-driven, omnichannel brand awareness campaign, enhanced by timely social media messaging – and scored big results.

Read this exciting case study to learn more about this successful AutoTrader football campaign, which included focused targeting, data-driven segmentation, and real-time messaging that was adapted based on the home team’s scoring and World Cup performance.

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