Automobile manufacturer boosts digital conversions with a data-driven marketing campaign

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Automobile manufacturer boosts digital conversions with a data-driven marketing campaign

Automobile manufacturer Opel NL was driving in the fast lane for years with sales numbers well above targets. But with competitors looming behind and consumers switching to digital channels, they needed a way to boost digital conversions and get ahead of the curve for the long term.

Together with Selligent Marketing Cloud, the company embarked on a new marketing automation campaign designed to maximize customer insight and deliver personalized customer journeys using the Selligent Marketing Cloud platform.

The result? A whopping 16 percent of all Opel NL sales during that time period could be linked back to that successful campaign.

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