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Alliant Credit Union: One of America’s largest digital financial institutions targets key customers for successful re-engagement

Alliant Credit Union uses Selligent Marketing Cloud to educate and re-engage members to use their existing Home Equity Line of Credit (HELOC) funds. By keeping a pulse on customer behavior on Selligent Universal Customer Profiles, Alliant identifies important customer attributes and sets automatic triggers to increase their impact in real time.

Case studies