Thumbnail image of the cover of a Selligent Case Study titled "Albert Heijn: Kinetic email campaign rewards customer loyalty with a December bonus"

Albert Heijn: Kinetic email campaign rewards customer loyalty with a December bonus

Albert Heijn, the Netherlands’ largest chain of supermarkets, wanted to reward its most loyal customers and highest-value members with a personalized, end-of-year bonus program. In addition to boosting customer satisfaction, company goals included increasing redemption of personalized offers, encouraging gift purchases, and generating incremental sales.

Working with Selligent and agency partner Yourzine, an Adeptive agency, Albert Heijn created a digital campaign that included weekly personalized emails with animated content; plus an Advent calendar landing page and other kinetic emails with personalized offers and surprises.

Download this case study to read how the campaign delivered sparkling results, including a measurable sales uptick of €100,000, plus a stunning 99.92 percent Delivery Rate, 59 percent Open Rate and 68 percent Click-to-Open (CTO).

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