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ABA English: Boosting average order values with push notifications

ABA English looked to Selligent Marketing Cloud to execute a new, mobile-focused marketing strategy. With over 75 percent of ABA English’s new users accessing coursework regularly on mobile devices, the brand realized that it needed to revamp their marketing technology and data architecture to better support customer engagement on mobile channels.

The goal: to reach customers with personalized offers at the right time, on their preferred device to match their current usage of ABA English learning materials.

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